BespokeNails Website
As a passionate researcher, UX/UI designer, and web developer, I embarked on a transformative journey to elevate the online presence of BespokeNails, a distinguished nail tech brand. Tasked with creating a website that not only encapsulates the essence of BespokeNails but also streamlines the booking process for clients, I embraced the challenge with enthusiasm and dedication.
Role
- Researcher
- UX Designer
- UI Designer
- Web Designer
- Web Developer
Project Type
- Web Design & Developing
Tools Used
- Adobe XD
- Adobe Illustrator
- Adobe Photoshop
- Visual Studio Code
Design Team 1
- Jayson Briones-Maiquez
Duration
- January 2024 - March 2024
Objective
The primary objective was to mirror BespokeNails' visual identity while prioritizing a clean and intuitive booking process. Through extensive research and meticulous planning, I aimed to create a website that resonates with the brand's elegance and sophistication while providing users with a convenient and trustworthy platform for booking appointments.
Methodology
My approach began with thorough research into BespokeNails' target audience and competitive landscape. Utilizing mood boards and competitive brand analysis, I derived insights to inform the website's design direction. Wireframing and prototyping in Adobe XD facilitated the visualization of the website's layout and functionality, allowing for iterative improvements based on feedback and user testing.
Challenges + Solutions
Navigating the complexities of client feedback and striving for design versatility posed significant challenges throughout the project. From refining button aesthetics to enhancing navigation aesthetics with gradients, each obstacle was met with creativity and resilience. The most daunting challenge involved integrating two distinct concepts—product purchase and customization—into the details page. Through strategic layout design and section segmentation, I successfully harmonized these elements, ensuring a cohesive and visually appealing user experience.
Outcome
Upon completion, I emerged with a profound sense of accomplishment and confidence in the final product. The website exudes elegance, beauty, and professionalism, reflecting BespokeNails' brand identity with precision and finesse. The booking system seamlessly connects across multiple pages, enhancing user engagement and satisfaction. Notably, the details page offers a dynamic experience, seamlessly transitioning between product purchase and customization options, underscoring the brand's commitment to personalization.
Insights + Lessons Learned
This project was a catalyst for personal and professional growth, equipping me with invaluable insights and skills. Rapid prototyping in Adobe XD and the significance of constructive feedback emerged as pivotal lessons, enhancing my design process and refinement. Additionally, the impact of imagery on user perception underscored the importance of visual storytelling and cohesive brand representation.
Additional Highlights
Noteworthy features of the BespokeNails website design include the innovative booking system, seamlessly integrated across multiple pages, and the dynamic details page, offering both product purchase and customization options within a unified interface. These elements not only enhance user engagement but also reflect the brand's commitment to excellence and personalized service.
