The Kingdom Brand
The Kingdom is not just a brand; It's a movement that encourages and inspires others to love and grow in knowledge and skill. The Kingdom helps others to continuously gain confidence through the teachings of the Word and help them be able to share their own experience in their style and language. The Kingdom is an expression of how good God is while being in the culture of Hip hop.
Project Type
- Branding
Design Team 1
- Jayson Briones-Maiquez
Tools Used
- Adobe InDesign
- Adobe Illustrator
- Adobe Photoshop
Role
- Researcher
- Logo Designer
- Guideline Developer
- Campaign Planner
Duration
- September 2022 - April 2023
Purpose
The Kingdom project endeavors to build a brand that seamlessly integrates the timeless message of God's word with the contemporary culture of hip hop. It seeks to overcome the challenge of sharing the Word of God while maintaining relevance and appeal to a younger audience.
Target Audience
The Kingdom is tailored for youth aged 16-25 who are navigating life's challenges and seeking spiritual guidance. It is designed for individuals who are passionate about their faith, eager to learn, and embrace growth.
Methodology
The project began with comprehensive research, followed by the creation of a logo that symbolizes the concept of "King of Kings" through the integration of a Crown of Thorns atop a Royal Crown. Subsequently, I established a cohesive color scheme and typography that complemented the brand's message and style.
Challenges and Solutions
One of the main challenges was conceptualizing and designing the logo to effectively convey the concept of "King of Kings." Through iteration and feedback, I successfully crafted a logo that captures the essence of the brand's message. Additionally, I navigated challenges related to defining the brand's style and message, ultimately refining it through extensive research and experimentation.
Achievements
The culmination of this project is an exceptional logo that symbolizes the sovereignty of God as the "King of Kings." The choice of naming the brand as "The Kingdom" reflects its purpose of embodying the transformative power of God's kingdom in people's lives.
