Unity Charity Website Redesign
This project involves the redesign of Unity Charity's E-commerce website, focusing on typography and layout enhancements to provide users with a more engaging experience and a seamless checkout process.
Role
- Researcher
- UX Designer
- UI Designer
- Web Designer
- Web Developer
Project Type
- Web Design & Developing
Tools Used
- Adobe XD
- Adobe Illustrator
- Adobe Photoshop
- Visual Studio Code
- Contentful
Design Team 1
- Jayson Briones-Maiquez
Duration
- January 2023 - April 2023
Problem + Solution
The original website's layout and typography raised concerns about user experience and readability. Key questions included: Would users navigate the site smoothly? Were there any usability issues? Was the typography clear and legible?
To address these concerns, I focused on organizing sections for clarity and user engagement. Additionally, I enhanced the website's visual appeal to improve user interaction.
Methodology
Research into the original website's design guided the project, followed by the creation of user personas to understand the target audience better. Sketches and wireframes in Adobe XD visualized the layout, leading to a prototype. The website was then developed using Visual Studio Code and launched on Netlify.
Implementations
Improvements included replacing the desktop Hamburger menu with a clear navigation system and enhancing UI buttons for a more cohesive brand experience.
Results + Impact
The project yielded positive outcomes, though opportunities for further learning were identified. Continued optimism and a commitment to growth underscored the project's success.
Visitors now enjoy an enhanced website experience, navigating with ease and without frustration.
Lessons Learned
Key takeaways included refining layout design, researching competitive e-commerce layouts, and ensuring responsiveness across devices, contributing to the improvement of design systems.
While this project served as a valuable learning experience, there is potential for future enhancements. Reflecting on this project will inform future endeavors.
Conclusion
In conclusion, this website redesign project expanded my skills as a UX Designer, encompassing UI Design and Web Development. It was both challenging and rewarding, and I hope to present it to Unity Charity to showcase my capabilities and potentially contribute further to their digital presence.
